Facebook Ads Using Keyword Targeting

Facebook Ads gives you a huge selection of possible targeting criteria, but one of the most unique and powerful options is keyword targeting.

Unlike with search advertising, users aren’t shown ads when they type certain words into the site. Instead, keywords on Facebook are based on content that users have saved on their personal profiles. These keywords appear in the “Personal Info” section, which includes Interests, Activities, Favorite Music, Favorite Movies, and Favorite Books, as well as in Groups or Pages that users have chosen to connect with.

These keywords allow you to find users who have interests that are related to your business and connect with individuals who are likely to find your ads useful, relevant, and engaging. Using keyword targeting can help you qualify your traffic and ensure that your budget is going towards users who are most likely to convert and become valuable customers.

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